Reboot Advisory Board

The Reboot campaign is a FairSquare initiative. FairSquare is a UK-based NGO that works, among other things, on accountability and governance in sport. Our work on sport has included investigating and exposing the human rights violations that were endemic during the Qatar 2022 World Cup, and we have campaigned on behalf of whistleblowers, and against issues including state ownership of football clubs. We have been publicly advocating for FIFA reform since 2024, detailing the organisation’s dysfunctional governance, and pursuing a range of ways to hold FIFA and its senior leadership accountable.

David Goldblatt is a sociologist, a prolific and award-winning football writer, and a Visiting Professor at Pitzer College, Los Angeles. In 2015 he won the William Hill Sports Book of the Year Award for “The Game of Our Lives:The Meaning and Making of English Football“, and the publication of his 2025 book “Injury Time: Football in a state of emergency” saw him described as “possibly the best football historian there has ever been”.

Jules Boykoff is a former professional and Olympic soccer player. He is a professor at Pacific University Oregon where he writes on a multitude of topics and teaches on politics and dissent. He is an international expert in sports politics and is the author of two books on the politics of soccer— “Red Card: The 2026 World Cup, Sportswashing, and the FIFA Greed Machine” and his recent memoir “Kicking“.

Keith Look Loy is a former national youth footballer from Trinidad and Tobago. He served as the FIFA Development Officer for CONCACAF in the late 1990s and early 2000s, and in 2019 he was part of a team that took control of the Trinidad and Tobago Football Association, when their efforts to rectify what they saw as financial mismanagement resulted in FIFA deposing them and replacing them with a FIFA-run “normalisation committee”. He is a regular a commentator on football and politics.

Niamh O’Mahony served on the board of fan-owned Cork City between 2010 and 2014, helped establish the Irish Supporters Network (ISN), and was one of two supporter representatives to the Council of the Football Association of Ireland. Her professional career spans the NGO, ecommerce, tech, retail, and media sectors and has a strong background in organisational governance and the delivery of large-scale transformation projects. She is a registered Good Governance in Sport Expert with the European Commission.

Bonita Mersiades is a publisher, author, football fan and one of the most well-known and significant FIFA whistleblowers. As detailed in her book “Whatever It Takes – the Inside Story of the FIFA Way”, she lifted the lid on corruption and governance issues and mismanagement within world football administration years before the arrests of senior FIFA officials in Switzerland in May 2015. She has previously worked professionally in football and in government.

Steff Ndei is a writer and analyst from Kenya, whose work sits at the intersection of sport and geopolitics in Africa. She is a phd candidate at Herriot Watt University in Edinburgh, where her thesis examines how journalistic research is conducted in Kenya. Her analysis of the governance problems afflicting African football has appeared in Play the Game, Nairobi Law Monthly, and Debunk, and Medium. Her essay, “Football Bloody Hell”, was published in the Hear Us Roar anthology of emerging women football writers.

Musa Okwonga is an award-winning author, broadcaster, poet, musician, and a co-host of the Stadio football podcast. A Fellow of the Royal Society of Literature and an Honorary Fellow of St. John’s College, University of Oxford, he has written eight books. His first book, “A Cultured Left Foot”, was nominated for the 2008 William Hill Sports Book of the Year Award, and his most recent book, “Striking Out” – co-authored with the English football legend Ian Wright – won the 2022 Sunday Times Children’s Sports Book of the Year Award.